Specialist Bank, Aldermore has teamed up with London brand consultancy Zag and animation studio Animade to launch the brand’s first ever TV advertising campaign. The 30 second film, which first aired 11th September on Sky Adsmart, celebrates the bank’s enterprising customer base, positioning Aldermore’s offering as “banking for the bold".
The film is a visual showcase of Aldermore’s new brand assets, including the logo, imagery and strapline launched earlier this year. The animation, coupled with a down to earth voice-over, aims to emphasise the bank’s mission to provide support for ambitious individuals and business owners.
The TV advert will form part of a wider integrated campaign which also features two shorter versions of the film to run across YouTube Trueview and other digital in-read media, supplemented by social media activity. Through Sky Adsmart, Aldermore is able to target the households which view the film based on insights mined from Sky’s own customer data.
Suzanne Johnson–Smith, Head of Brand Marketing at Aldermore, said: “We are always looking for innovative and clever ways to reach our potential customers. As a specialist lender, we provide support to customers with very specific needs. This means looking at innovative ways of reaching them directly. By taking this targeted approach we’re able to engage in a way that is not only relevant to potential customers, but provides a great opportunity for us to really show what the brand stands for.
“The creative brief for the campaign was to bring our new brand strategy and visual identity to life in a way that creates excitement amongst our audience of ‘go getters’. We wanted to highlight our customers’ drive to seize opportunities and Aldermore’s ability to assist them with this, and how this sets us both apart. The film encapsulates that message perfectly.”
For further information, journalists can contact:
Andy Homer, Aldermore
Phone: 0203 5534244
Notes to Editors:
The full advertisement can be viewed here
For further information about Aldermore, please review our Notes to Editors page