West Yorkshire baby products company toddling along nicely with funding

POSTED: 14th September 2016
IN: Newsroom

Bababing! Limited, an award-winning baby products business based in Keighley, West Yorkshire, has agreed a combined invoice finance and trade finance facility from Aldermore, the specialist lender and savings bank.

The company was established in 2006 when brothers Nick, Jamie and Ashley Robinson noticed that many of the baby products available at the time were very traditional and recognised there was real scope to bring them up to date through innovative modern design.

The company launched with a single product, its innovative and fully functional DayTripper Changing Bag, and has since expanded its range to include baby bouncers, rockers, highchairs and beanbags.                                                                                                                 

Bababing! products are stocked by a number of prominent high street and online retailers including John Lewis, Boots, Mothercare and Amazon and are also sold in Ireland, Scandinavia and Canada.

Nick Robinson, Managing Director at Bababing!, said: “When we launched the company a decade ago, we tasked ourselves with bringing to market inspirational, modern, practical and reasonably priced baby products that would help parents when raising young children. Central to our offering is the use of modern design to update traditional baby products to meet the needs of today’s parents.

“The success of the business relies not only on our dedication to innovative design but also on us having the working capital to pay our manufacturers so that we can concentrate on developing and expand the range. The finance from Aldermore provides this working capital and will ensure that Bababing! continues to go from strength to strength.”

John Savage, Business Development Manager at Aldermore Invoice Finance, said: “Bababing! is an exciting and ambitious business whose innovative products have really shaken up the market, as demonstrated by the sheer number of awards the company has won during its relatively short existence. We’re really pleased to be able to play a part in helping the company to grow further and our funding gives the team the support they need to continue their positive trajectory.”


For further enquiries, journalists can contact:

Ian Burge, PR Manager
Phone:             020 3553 4292
Mobile:            07767 794956
Email:              Ian.Burge@aldermore.co.uk

Constanze Ullmann, Cicero Group
Phone:            020 7297 5978
Mobile:            07741 313 878
Email:             Constanze.ullmann@cicero-group.com


Aldermore Group PLC is a specialist lender and savings bank offering straightforward products to Small and Medium-sized Enterprises (SMEs), homeowners, landlords and individuals, who we believe are often poorly- or under-served by the wider market.

Aldermore has no branch network but serves customers and intermediary partners online, by phone and face to face through its network of regional offices located around the UK. 

Building on its core values of being reliable, expert, dynamic and straightforward, Aldermore aims to deliver banking as it should be. 

Established in 2009, Aldermore has grown significantly. At the end of June 2016, lending to customers stood at £6.8 billion and customer deposits totalled £6.5 billion.

For more information, please visit www.aldermore.co.uk.

Aldermore Bank PLC is an operating entity of Aldermore Group PLC. In March 2015, Aldermore Group PLC’s shares (ALD.L) listed on the Main Market of the London Stock Exchange. 

Aldermore Bank PLC is regulated by the Prudential Regulation Authority and the Financial Conduct Authority and is registered under the Financial Services Compensation Scheme.

  • Business
  • Invoice Finance
  • Press Release