Pamela brings over 12 years marketing experience to her new role with major brands such as Barclays, RBS, British Gas and BT. Prior to joining Aldermore, she was Head of Marketing and Insights at British Gas and led the design and development of the award winning ‘Hive’ brand. Brown’s time at British Gas also saw her build a new marketing team to support the new franchising brand Dyno-Rod.
Commenting on the appointment, Vicki Harris, Group Strategy and Marketing Director, Aldermore, said, “Pamela is an excellent marketer with a wealth of brand and managerial experience. Her recent experience of leading standout marketing campaigns for high profile companies will prove extremely valuable for Aldermore as we continue to disrupt the financial services market. Our ambition is to build a brand that challenges the traditional lenders by delivering straightforward, award-winning products and services to the UK’s underserved SMEs, homeowners and savers. Pamela’s appointment takes us another step closer to fulfilling this ambition.”
Pamela Brown, Marketing Director, Aldermore, said, “I'm delighted to take on the challenge of developing and promoting one of Britain’s fastest growing banks. Aldermore has such an exciting story to tell and I am looking forward to working with the Bank’s wider marketing team to build upon the great work they have already done to date.”
For further enquiries, journalists can contact:
Ian Burge, PR Manager
Phone: 0203 553 4292
Mobile: 07767 794956
Notes to Editors:
For further information about Aldermore, our financial backers and our PR contacts, please review our Notes to Editors page.