Two-thirds of adults unaware of upcoming savings changes

POSTED: 29th September 2015
IN: Newsroom

New research from Aldermore shows the majority of British adults are unaware of important changes that could impact their savings habits.

The survey of 2,000 adults, carried out by YouGov, revealed:

  • Seven out of ten (70%) are not aware that the Government is introducing a Personal Savings Allowance (PSA). From April 2016 basic-rate tax payers will not have to pay tax on the first £1,000 of interest they earn on their savings in a financial year (£500 for higher rate tax payers)
  • Two-thirds (67%) do not know the Government will be supporting first time buyers through the introduction of the Help to Buy ISA from December
  • Two-thirds (66%) are unaware of the new rules from April 2016 allowing savers to top up their ISAs during the tax year if they have previously withdrawn cash
  • More than six in ten (63%) aren’t aware the Financial Services Compensation Scheme deposit protection limit is being reduced from £85,000 to £75,000 from 1 January 2016;

After the forthcoming changes were highlighted, more than one-third (36%) of respondents said that they believe the introduction of the PSA will benefit them most. A further 16 per cent said changes to the ISA flexibility would help them more. However; almost three in ten (30%) said none of the changes are likely to benefit them.

In light of these findings, and to help savers make the most of their savings, Aldermore has put together a handy online guide for savers outlining what is changing and the important points savers need to understand.

Commenting on the findings, Simon Healy, Managing Director for Savings at Aldermore, said: 

“The savings landscape has changed significantly in recent years, allowing savers to put away more money in their ISAs, greater flexibility in how they save as well as the types of investments they can place their money in to save in a tax efficient way.

“Our research shows that a worrying majority are not aware of the forthcoming changes that could impact their savings habits. With the introduction of the Personal Savings Allowance, for example, many savers could be better off looking at traditional savings accounts rather than an ISA. Choosing a competitive rate is important, but it is important savers have an understanding of the new types of products as well as changes to the tax system or deposit protection scheme.

“At Aldermore we want to encourage people to save; this is why we have put together a simple guide outlining the changes and the things people need to know before they decide what to do with their money.”


For further enquiries, journalists can contact:

Adam Taylor, Cicero

Phone:            0207 297 5971


Notes to Editors:

Please click here for an infographic highlighting the results of the research carried out by YouGov.

All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 2,068 adults. Fieldwork was undertaken between 15th-16th September 2015.  The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

For further information about Aldermore, our financial backers and our PR contacts, please review our Notes to Editors page.

  • Press Release
  • Personal Savings