“The fact 14% of the UK workforce is now self-employed shows that the shape of the economy is changing. The recent economic downturn led to significant number of individuals looking for new career opportunities and employment certainties seen by previous generations no longer appear to be available for large parts of society. “As peoples’ working lives are becoming more flexible it is crucial that banking adapts too. Banks need to look at these new norms and provide products that are simple, transparent and understand the needs of the modern worker. We are already doing this across our mortgage and savings products and are seeing increasing demand from this new demographic. Demand for these sorts of products is only going to get stronger in future.” **ENDS** For further information, journalists can contact: Adam Taylor, Cicero Group Phone: 020 7297 5971 Mobile: 07557 965 958 Email: firstname.lastname@example.orgNotes to Editors page.