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return to our customer websiteThe UK private rented sector is continuing to evolve, and brokers are playing an increasingly important role in helping landlords navigate a more complex market.
Today’s brokers are doing far more than arranging finance. They are helping landlords interpret regulation, manage portfolios and plan for long-term investment decisions in a sector that is changing but still fundamentally strong.
Our Aldermore Buy to Let Market Report 2026 brings together insights from landlords and renters to highlight the trends shaping the private rented sector, and what they mean for brokers advising clients today.
The findings show a market that is adapting rather than retreating. While 31% of landlords say they are considering exiting the sector, most are instead adjusting their strategies. Many are restructuring portfolios, reassessing investment plans and taking a more cautious long-term view.
At the same time, the underlying demand for rental housing remains strong. 47% of landlords report rising tenant demand, and 76% increased rents over the past year, with an average rise of 12%.
Tax changes, regulation and rising costs are still influencing sentiment, but landlords are increasingly focusing on long-term portfolio performance rather than short-term decisions. This shift creates an opportunity for brokers to play a more strategic role, helping clients interpret market conditions, refinance portfolios and plan for future growth.
The report also explores the renter perspective, highlighting growing affordability pressures and longer tenancies, as well as emerging themes that could shape future lending conversations — including 70% of renters believing rental payment history should count towards mortgage assessments.

Download the Aldermore Buy to Let Market Report 2026 to understand what’s shaping landlord behaviour, and where brokers can add the most value.