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Our 2025 programme of the Get More with Aldermore webinar sessions continued in May with a fantastic talk on social media from Aldermore’s social media manager, Steven Hewitt.
Steven gave brokers a mini-guide to the benefits of getting on social media, which channels to target, what content to post, and how to build a following.
This fascinating session covered all the basics for brokers looking to begin their social journey.
He started with the key reasons brokers can benefit from using social media:
Next, Steven ran through the main platforms and explained how they can best be used.
It’s hard to know where to start on social or what to post, so Steven provided some guidance on the type of content that can work for brokers.
Mortgage tips and advice are a great way to start, such as sharing helpful articles and infographics. This can be on any topic, from credit scores to common mortgage mistakes, as it gives you a good opportunity to share knowledge across social channels.
Reposting industry news is one way to keep your audience up to date and informed of any market changes. This could be interest rate movements, government policies, such as the recent stamp duty changes, or anything that's relevant to your clients.
Client testimonials offer a fantastic way to showcase your experience and attract new clients, as well as fostering loyalty and trust. And engaging content from ‘behind the scenes’ shows what you stand for as a business and promotes your brand, giving people an insight into who they’ll be dealing with.
Finally, offering local market insight, bespoke to your area, can be effective, such as local property trends, up-and-coming neighbourhoods or new developments.
It’s not easy to grow a social media presence, and Steven reiterated that this is a long game, not a quick win. It takes time, effort and consistency to build your following, but he offered some tips for brokers:
Be consistent: not everyone will see every post you put out there, so be consistent, whether that is posting weekly or daily.
High quality content: make sure the quality of the content you share is valuable, informative and entertaining, so the audience wants to engage with it
Engage with your audience: if you get a nice comment, respond as soon as possible and be as helpful as you can. If a follower posts something of interest, add a comment, ask a question, or share their post.
Run contests and polls: encourage interaction by using polls and generate excitement with contests or giveaways. A poll allows you to learn what your audience is looking for or thinking about. Then you can create content that resonates with them.
Use scheduling tools: make life easy for yourself by using social media scheduling tools. They ease the burden, letting you line up future content to help you manage your time efficiently across multiple channels.
Make content visually appealing: pictures are absorbed more quickly than text, so use eye-catching visuals, including real-life images taken on your phone, not just stock photos.
Use hashtags: hashtags work like a search engine on social media, so if people are looking for something and you’ve used that hashtag in your post, your content is more likely to appear.
Steven explained that brokers also need to protect their brand online. That means taking care about what you post and how you engage with others.
There are a few ways you can do this:
Steven rounded off his guide to social media with his top tips for brokers, which are:
You don’t have to go all-in with a fully developed social media strategy from day one. Start by following industry peers, learning how the platforms work and engaging with posts before you create your own content.
Once you do start, keep it consistent.