Indeed, new research has found that a significant proportion of Britons feel that they are 'coping well financially', even if their bank statements tend to tell a different story.
According to the latest study from the Halifax, around half of all UK households now regularly run out of money before the end of the month, with one in ten doing so each and every month as the cost of living carries on rising.
Yet despite this, three in four of those polled said that they are managing to keep their personal finances in track, with younger Britons particularly adept at refusing to get real about their finances.
At the same time, the study also reveals that the number of older people falling short of funds just before payday has risen significantly over the past few months, prompting experts to call on them to do more to ensure they always have a little in reserve, even if it means tightening the purse strings at the start of the month.
"It is perhaps a symptom of the current situation that more people in their 30s and 40s are finding they run out of money before the end of the month," noted Anthony Warrington, director of personal current accounts at Halifax.
"There is no easy solution but keeping a close eye on your finances can help with budgeting, and by monitoring your expected outgoings you can see how much you have left over the month."
On a more positive note, however, the same study also found that, of those people who do manage to have a little bit of money leftover at the end of each month, most put this away for a rainy day rather than treat themselves, suggesting many have learned the lessons of the economic downturn, and in particular of the growing importance of saving earlier in life so as to avoid money worries in retirement.
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