There are many common reasons why UK consumers choose to put their hard-earned income into a savings account, from raising a deposit for their first home, to creating a university fund for their children or saving for retirement. Then there are the less common reasons, where dedicated individuals are willing to make sacrifices to save up for something they are truly passionate about, like football.
Aldermore has calculated the costs involved in this year’s Brazil World Cup to show just what it would take for British fans to follow the England team to victory. Tickets With official tickets to FIFA World Cup matches ranging from $90 for the least expensive seats at first-round matches, to a staggering $990 for premium seats at the final, it would cost between £4,252 and £8,594 to attend every single match in the tournament. For British fans, assuming England made it through to the final, it would cost a minimum of £750 to follow the team throughout their quest for victory.
Team kit In order to show full support for the stars of English football, it would cost the average saver £50 to purchase a plain England squad shirt from JD Sports. For the full kit, including personalised shirt, matching shorts and socks, this increases to £90.
Travel According to price comparison site Skyscanner, English football fans flying out to Brazil on the day before the tournament and returning the morning after the final can expect to pay at least £892. For those insisting on travelling in luxury, this rises steeply to £7,728 for the lowest first class fare available, before you even consider transport costs for travelling between Brazil’s numerous stadiums.
Accommodation Accommodation is one place where World Cup fans on a budget may stand to save, as comparison site Travel Supermarket reveals beds available in shared dormitories for the very reasonable price of £29, based on a two-night stay covering the grand final in Rio de Janeiro.
Prices escalate quickly for those with more exacting standards though, with the most expensive listing of a one bedroom apartment coming in at £10,695 for the same period. This incredibly divergent price range means for the entire tournament duration, you could pay anything from around £600 to over £100,000. Refreshments With total costs mounting rapidly, thankfully refreshments prices within the World Cup stadiums will offer a pleasant surprise for UK consumers.
As burgers are priced at an equivalent of around £3.50, soft drinks at £2.15 and Brazilian beers at £2.65 per can, fans will not have to dig deep into their savings to enjoy a match-day treat. Total spend Adding together each of these costs, individuals would need to have a savings account balance of at least £2,600 to cover the basic costs of following England’s World Cup campaign, without allowing for transport between matches and any other living costs.
According to the Office for National Statistics, this equates to around 46 weeks’ worth of expenditure on food for the average UK household. Moreover, this figure relates to the absolute minimum expenditure, with top-tier options for each category totalling at a sizeable £27,469.
Put in perspective, this is greater than the average UK annual salary of £26,500, and represents around the same cost as the average housing deposit in Britain, at £27,500, or new car, at £27,219. Of course, Aldermore understands that each saver has their own personal motivation for saving, and for the most committed football fans, any amount may seem like a small price to pay to see their team emerge victorious in Brazil.
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