Aldermore joins up with Chuka Umunna to promote Small Business Saturday

IN: General

Aldermore, Britain's leading challenger bank, will be taking part in a panel discussion tomorrow to promote the launch Small Business Saturday.

The campaign, which takes place on 7 December, is being spearheaded by Shadow Business Secretary Chuka Umunna MP and is supported by a number of influential business leaders and organisers.

Tomorrow's discussion will be held remotely online on a Google Hangout to support SMEs, who will see panellists including Umunna talk on why small businesses are crucial for the UK and how small businesses can benefit from the initiative.  The link can be watched here.

The campaign is based on a similar scheme in America launched in 2010. In 2012, 500,000 small businesses across the US took part helping to drive sales of £3.5bn and an increase in longer-term custom.

One of the participants and speaking ahead of the discussion, Deputy Chief Executive and Group Commerical Director at Aldermore, Mark Stephens said:

"I welcome this opportunity on behalf Aldermore and hope it is the start of renewed effort to promote the work of small businesses up and down the country.

"SMEs play a crucial part in our economy, creating jobs and wider investment to the UK. Small Business Saturday is a campaign designed to recognise that contribution and the role they play to all of our communities.

"As an SME-focused bank, Aldermore understands the needs of British companies, particularly the current challenges they face. I believe Small Business Saturday is a great opportunity to widen this message".

The event can be watched live here and will begin at 12.30pm.

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