7 compelling reasons why you should attend business events

IN: Guides

Business events offer a whole host of different benefits to savvy business owners, from keeping up to date with the latest industry news to providing the opportunity to win new business.

Delegates taking notes at an eventMany companies don't realise the number of opportunities that come with meeting other like-minded business professionals. The truth is that networking is a simple way to increase your business's success. With this in mind, we look at the 7 compelling reasons why you should be attending business events.


1. You can source new clients

One of the main reasons why businessmen and women attend events is to scout out potential clients. From trade shows to business breakfasts, networking allows you to introduce yourself to potential customers in a professional environment with no distractions. Many networking groups host regular events, where you have the opportunity to build real connections. Customers are more likely to choose a business they know and respect, which is the basis of networking.


2. You’ll meet potential business partners and collaborate

Networking isn't just a way to source new clients. By building connections through attending events, you could find new business partners or collaborate with other companies. Alongside finding what works for you, these events are also about seeing how you can help other businesses, which could be through passing referrals or joining forces on a project.


3. You’ll keep up-to-date with business news and developments

By meeting other professionals, you can share advice and increase learning. Business events give you the tools to keep up-to-date with industry news and developments, while providing a hub of knowledge which you can tap into. Whether you're attending industry-specific events or not, you can broaden your skills on business in general and receive guidance from other successful professionals.


4. You’ll increase your motivation to work

Interacting with new people and being in a different environment can actually make you happier. Did you know that the brain releases dopamine when meeting new people? By being away from the daily routine, you will return more motivated to succeed. You might even enjoy yourself!


5. You can see what the competition are up to

By attending industry-specific trade shows or meetings, you can see how your competitors work, and subsequently take ideas back to the office. Maybe they’ve launched a new product or department? By comparing how your competitors do things, you can benchmark against your own overall success.


6. You’ll improve work processes

Being in an environment with other successful businessmen and women will give you ideas on how to improve work processes. Not only can you share knowledge and advice, but you can learn from another company’s mistakes and triumphs, get new insights and improve operations.


 7. You’ll open new doors

One of the best things about attending business events is the opportunities it can bring. This could be in the form of invitations to other events or workshops, increasing your visibility and presenting or speaking to an audience.


What to remember when networking

  • Your aims: Make sure you leave with people knowing who you are, what you do and your company name. The way to do this is to perfect your conversation, introduce yourself clearly and adopt a friendly yet professional approach. Remember you are building your personal brand as well as your company’s!
  • Take business cards: Your business cards should represent your brand well and have the correct information detailed. Don’t forget to give them out and collect others people’s.
  • Make sure your LinkedIn profile is up to date: While it’s still useful to carry business cards, some people now prefer to connect with each other online instead. So make sure your LinkedIn profile is up to date and your smartphone is fully charged before you attend any events.
  • Know what you’re selling: It’s important to get across your expertise but not sound too technical. If you’re sending another member of staff to an event, make sure they know about the products and services in detail. 
  • Interact online: Many networking events have social media accounts that keep the conversation going. By interacting with these, you can increase brand awareness online.
  • Follow up within three days: Send a ‘it was nice to meet you’ email to those you met while networking and call potential clients within three days. Otherwise you may be forgotten!


Upcoming business events

Events take place throughout the year across the country, with some specifically for small and medium size businesses. Upcoming events you could attend include:

Federation of Small Businesses (FSB) Conference

Torbay. 23 – 25 March 2017

Offering a full three-day seminar programme, exhibiting opportunity and plenty of chance to network, this event is not to be missed.


FSB roadshows

Various locations and dates

Taking place in four locations, the FSB roadshows will be include an assortment of networking opportunities, seminars and discussions on regional business news.


Global Business Network Forum Live

London. 1st November 2016

This fantastic business event hosted by the British Chamber of Commerce offers a day filled with seminars and workshops offering advice on how to trade internationally, as well as the chance to network with representatives of the BCC from across the globe.


Google for Entrepreneurs

London, various events

The London campus of Google for Entrepreneurs hosts regular business events where companies can learn from successful entrepreneurs, ask questions to Google experts and receive invaluable feedback.


By making the most of networking opportunities and attending corporate events, businesses can substantially increase their success and earn extra revenue.  At Aldermore, we provide rewarding, no-nonsense business saving accounts, which gives small and medium size businesses the opportunity to make the most of their money. 

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