But while an increase in sales at certain times of the year may seem like a good thing, some companies find it difficult to trade effectively during these busy periods.
Whilst thirty four per cent of businesses see their turnover decrease over Christmas, it’s not just the festive season that can leave some companies struggling with seasonal limitations. The summer months are also known to cause financial upheaval for some SMEs.
Though some companies have plans in place to limit the impact that seasonality can have on them, a quarter of businesses fail to plan ahead financially to cater for seasonal disruptions. Busy periods may require an increase in staff numbers and strong cash flow to support demand. Quiet periods can leave businesses with little capital to fund progression and growth.
Thankfully there are ways that businesses can minimise the impact that seasonality has on their ability to trade effectively, and in this infographic we run through some of the most effective options.
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