“People are asking a lot about us,” Wood is glad to report. “I’ve got a long list of things to do.”
Having put on a number of recent pop-up events with Stow Brothers estate agents, this month Wood has learnt how critical promotion can be for attracting footfall when putting on independent events.
“All the other events we normally do are other people’s events,” states Wood. “Stow Brothers estate agents is our event really, so therefore we really need to step it up in terms of marketing.”
By contrast, with the Barbican’s marketing spend behind it, Bestowed Kitchen found great success at the Walthamstow Garden Party in late July.
“We did one day there and it was a really big event; I think there were around 30,000 people over two days,” relates Wood. “That went really well; it was really busy and we basically sold out in two and a half hours.”
For Wood, this comparison has underlined that without the right tools to boost awareness, even small businesses with a highly-coveted offering can struggle to gain customers. Understanding this, Wood is taking a more dedicated approach to Bestowed Kitchen’s marketing.
“There’s a local magazine which makes about 15,000 copies. We’re going to have some paid advertising in there in September,” Wood shares, gladly admitting, “They offered a bit of a discount because we were a local business and a new start-up.”
“Moving on from the marketing,” Wood continues, “We really want to start a website up, but that just takes time to get the design and the content together. I’m ok on Photoshop, but I’m not an expert so it takes me a bit longer than it would a designer.”
Though for some, the idea of mastering web design unaided may seem daunting, for Wood, this epitomises the most challenging, yet most rewarding aspect of being an entrepreneur.
“You do have to be jack of all trades,” reflects Wood, “That’s what running your own business is really. But that’s what also makes it really exciting, because you’re getting to do everything and you’re in the decision making seat.”
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