Is my SME ready for exporting?

POSTED: 18th March 2013
IN: Guides

Small and medium-sized enterprises (SMEs) should not shy away from the potential to make significant gains in foreign markets.

Indeed, small businesses may find it daunting to explore their opportunities overseas, but the reality is this could give your company a substantial boost.

The first question to ask is how well established your business is in the UK? It should be thriving in the British market before you begin examining the advantages of foreign markets.

If the company is doing well on home soil, the next step is to consider where it could replicate this success and which markets the product or service would suit best.

Alongside this, your SME must take into account its overseas competition as this will not always be the same as rivals in the UK.

Can your business afford to price its products or goods competitively? Afterall, there has to be an incentive for customers to choose your company over another.

Similarly, the quality of the product or service you are offering should be high enough to compete in foreign markets.

One of the best ways to research your potential overseas is to visit the market and examine how it is performing and where your business will fit in. If this is not viable at the moment, then exporting may not be right for your SME.

Another important factor to take into account is if your firm would come across any cultural or linguistic challenges that would hinder your company's chances of success.

Similarly, you also need to think about how your business would sell and market its products overseas as this could involve quite different tactics to those used in the UK.

Ultimately, your business has to gauge the level of risk of exporting. However, considering it can help add plenty of cash to your business savings account and extend the life of your product or service, it is certainly an option worth exploring. 

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