EEF Award winner Daniel Holland explains how an apprenticeship opened up doors for his career

POSTED: 26th January 2015
IN: Business news

Last year, Airbus Apprentice Daniel Holland claimed victory in two EEF Future Manufacturing Awards categories, taking the prize for Outstanding Achievement by a Final Year Apprentice and Manufacturing Student of the Year.

undefinedHere, he shares his story with Aldermore and explains how life has changed since the win.

“To win these awards was a real privilege, it was credit to my apprenticeship programme and the individuals that had invested time into my personal development,” begins Holland, adding, “The awards have had a really positive effect on my career and future ambitions.”

Amongst other achievements, the rising manufacturing star won the Awards for designing a Visual Management System that helped Airbus identify the most common snags for customers on the shop floor.

“Being a successful applicant in the EEF Awards develops your network in the UK engineering sector,” Holland continues. “You gain exposure to industry experts in the judging phase and through the variety of companies represented at the Awards’ dinner.”

“These awards have raised my profile within Airbus, leading to me being offered a stress engineering project to lead,” he is pleased to announce, commenting,  “My ambition is to receive chartered status and then go on to a senior leadership role within Airbus.”


Of course, Holland understands how important his decision to pursue an apprenticeship has proven in his career so far.

“I would suggest that young people should consider all of their options,” he advises. “Sometimes it takes character to choose a different path from those around you who might be going to sixth form or undertaking a full time university course.”

“In general, an apprenticeship does give a unique, rounded education. Most apprenticeships are carried out in partnership with education providers, who deliver both academic and vocational qualifications, governed by the needs of the industry. In some cases apprenticeships have a degree built in or the option to study one soon after.”

Holland points to several benefits of apprenticeships over more traditional academic qualifications too:

“An apprenticeship gives you the opportunity to work with experts in their field and a lot can be gained from that. It is the variety of opportunities available that make apprenticeships a great preparation phase for a career in a given industry.”

He is also pleased to note that some progress is being made to ensure young people understand the full range of possible career routes into manufacturing.

“I think in recent years the information young people have received on careers in manufacturing has improved, especially around apprenticeships. I think this is partially due to the digital era and information being more easily accessible. Large companies like Airbus are playing a major part through work experience opportunities, having a presence at careers events and inviting teachers to information days on-site.”

Despite these positive steps, he concludes that more could be done to encourage young people into the sector, admitting:

“I do think the overall reputation of manufacturing and engineering in the UK is not as positive as it could be, which affects the information young people receive.”

As Headline sponsor for this year’s EEF Future Manufacturing Awards, Aldermore is looking forward to hearing which inspiring manufacturing apprentices will triumph in the upcoming regional heats later this month.

The content published on this website is intended to provide information only. The reader should seek advice from experts on the subject matter and independently verify the accuracy and relevance of any information provided here before relying upon it or using it for any reason. You can view our terms and conditions here.

Want to read more?

  • Business
  • Manufacturing
  • SME
  • Industry News
  • Manufacturing