Two-day ‘Twitterthon’ event raises awareness for Small Business Saturday UK

IN: Business news

With Britain's first ever Small Business Saturday taking place on the 7th December, it's crucial that the initiative gains as much recognition as possible in the coming months to encourage consumers and SMEs to get involved.

Attempting to bring awareness of the event to a wider audience, small business marketing body Business 50 hosted a two-day Twitterthon event dedicated to Small Business Saturday this week, providing vital advice for SMEs.

The event invited small businesses to share their thoughts on how social media can benefit SMEs, with further advice on how it can be used to publicise their Small Business Saturday plans. This activity attracted numerous comments from Twitter users, including business support organisations Ingenious Britain, The FSB and Essential Edinburgh. In fact, through the involvement of these high profile bodies, the #SmallBizSatUK hashtag became one of the most cited terms on Twitter within the UK.

A selection of key Twitter comments from the session are outlined below:

Could social media help you? There's a helpful Twitterthon with @SmallBizSatUK & @business_50 tomorrow: #B50

- FSB (@fsb_hq) October 22, 2013

We'll be joining @business_50 for the #B50/#SmallBizSatUK Twitterthon at 3pm, talking #socialmedia! Details >>

- SmallBizSaturdayUK (@SmallBizSatUK) October 23, 2013

@ashtontownteam @SmallBizSatUK C'mon more towns we need free parking on #smallbizsatuk #B50

- Business 50 (@business_50) October 23, 2013

.@SmallBizSatUK How can you use customer service/social media to set yourself apart from other businesses on #SmallBizSatUK#b50

- Ingenious Britain (@ingeniousbrit) October 23, 2013

New topic this hour: 'I Recommend a Small Retailer'. We want to hear and share your recommendations for next hour. Use-> #SmallBizSatUK #B50

- Essential Edinburgh (@EssentialEdin) October 23, 2013

#SmallBizSatUK trending at #2 in the UK. First of many I hope! Thanks to @business_50 for a great Twitterthon! #B50

- James Day (@Ingenious_James) October 23, 2013

As a champion of SMEs, Aldermore is delighted to see Small Business Saturday gain this level of national recognition. The Bank will be supporting the scheme over the next few months to underline the role SMEs play in driving the UK economy and creating employment.

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