The 'tough call-ers'

You are a pragmatist and understand your business well enough to know what is required when.

You’re willing and able to make the difficult decisions if it means protecting the long-term wellbeing of your business.

You are one of the 2.9 million SMEs (67%) who have reduced their costs in order to help their business survive. Strategies have included reduced operating costs and discretionary spending, temporarily furloughing staff and changing to more cost-efficient suppliers.

Take a look at our guides on how to protect and grow your business.

The average business who had reduced their costs did so by 25%

The top 3 ways businesses have reduced costs during the pandemic




Research conducted by Opinium Research between 3 and 13 July 2020 with a nationally representative sample of 1,006 senior decision makers in UK SMEs. Survey numbers have been extrapolated to calculate a national average.