Celebrating Britain’s Small But Mighty business community

Going above and beyond

When the world turned upside down, people working in and for the small businesses of Britain went above and beyond to help their customers, employees and local areas. That tireless effort, personal sacrifice and unwavering commitment will be the key to our recovery.

Yet, so many of these amazing stories go untold. We believe they need to be shared and celebrated – as inspiration and motivation to all those working hard to recover, reboot and rebuild. It takes a special kind of person to start, run or support a small business. It demands strength of character, vision and dedication.

It's not just a job, it's a way of life

This year has been a once-in-a-lifetime test for this incredible group of people, one of the toughest we’ve ever seen.

We were there in 2008, so we know what it takes and costs to pull through. The average small business lost a third of their cashflow in four months1. Brokers saw their ways of working unravel.

But when the chips were down with shuttered shop fronts, furloughed staff and socially-distanced streets, the determination to fight back was remarkable. We have been blown away by examples of people adapting to try something new, daring to take risks, or making truly hard decisions in order to stay afloat.

It is that faith and determination to try and try again that will pull many through the next few months. For some, against all the odds, it has even created a chance to grow. 

1 Source: Research conducted by Opinium between 3 and 13 July 2020 with a nationally representative sample of 1,006 senior decision makers in UK SMEs.