Going above and beyond When the world turned upside down, people working in and for the small businesses of Britain went above and beyond to help their customers, employees and local areas. That tireless effort, personal sacrifice and unwavering commitment will be the key to our recovery. Yet, so many of these amazing stories go untold. We believe they need to be shared and celebrated – as inspiration and motivation to all those working hard to recover, reboot and rebuild. It takes a special kind of person to start, run or support a small business. It demands strength of character, vision and dedication.