Aldermore, the specialist lender and savings bank, has appointed Alastair Faux to the role of Head of Marketing for its Business Finance division. He will report to Pamela Brown, Marketing Director at the Bank.
Alastair was previously Head of Acquisition at Tesco Mobile, itself a challenger brand, where he led the growth of the “pay monthly category”, which is an intensely competitive telecoms market place. Whilst at Tesco Mobile, he launched a number of innovative propositions into the market and welcomed over 2m customers to the business.
Alastair will be leading a newly-formed Business Finance marketing team to drive Aldermore’s asset finance and invoice finance business growth plans and ensure the Bank has the right strategy in place to truly connect with small business owners and brokers..
Commenting on the appointment, Pamela Brown, Marketing Director at Aldermore, said:
“Alastair brings a wealth of marketing experience and a mindset which I believe will ensure we can drive business growth and find new ways to connect with brokers and small businesses. As a challenger bank, our aspiration is to help people seize new opportunities and drive business growth. This is something I know Alastair is particularly excited to make a reality for UK businesses, ensuring the Aldermore brand plays an important role in our customers’ lives.”
Alastair Faux, Head of Marketing, Business Finance at Aldermore, said:
“I’m looking forward to this new challenge and to be joining at such an exciting time. Aldermore is a fast-growing bank, which already has an enviable reputation for providing great customer service and supporting businesses with a human touch. I’m proud to be heading up this expanding team, which has already achieved a great deal. It has a real ambition to continue to change customer expectations and to bring innovation that makes a real difference to them.”
For further information, journalists can contact:
Ali Rolls, Interim PR Manager
Phone: 0208 185 3129
Notes to Editors:
Aldermore Group PLC is a specialist lender and savings bank offering straightforward products to Small and Medium-sized Enterprises (SMEs), homeowners, landlords and individuals, who we believe are often poorly- or under-served by the wider market.
Aldermore has no branch network but serves customers and intermediary partners online, by phone and face to face through its network of regional offices located around the UK.
Building on its core values of being reliable, expert, dynamic and straightforward, Aldermore aims to deliver banking as it should be.
Established in 2009, Aldermore has grown significantly. At the end of March 2016, lending to customers stood at £6.5 billion and customer deposits totalled £6.2 billion.
For more information, please visit www.aldermore.co.uk.
Aldermore Bank PLC is an operating entity of Aldermore Group PLC. In March 2015, Aldermore Group PLC’s shares (ALD.L) listed on the Main Market of the London Stock Exchange.
Aldermore Bank PLC is regulated by the Prudential Regulation Authority and the Financial Conduct Authority and is registered under the Financial Services Compensation Scheme.