Simplified customer journey for Aldermore's new website

POSTED: 17th March 2015
IN: Newsroom

Aldermore has redesigned its website, marking the completion of the first phase of the Bank’s digital transformation.

The upgrade has been designed to improve the customer experience, and to ensure the Bank stands out in a crowded marketplace.

The redesign represents a significant improvement to the experience that customers have when interacting with the Bank, with navigation now being customer-led, meaning that visitors can select the suitable products and services they need.  

The website is tablet and mobile friendly, and has been built to enable customers to visit and access the information they need, regardless of what device they are on or where they are. The project to upgrade the Bank’s website was supported by digital agency, Rippleffect.  

Vicki Harris, Group Strategy & Marketing Director at Aldermore said:

“This digital transformation is a very important milestone for Aldermore. We are putting our customers in the driving seat when they visit our website, allowing them to find the right products and services in a simple and straightforward way.”


For further information, journalists can contact:

Andy Homer, PR Manager

 Phone:                       0203 553 4244

Mobile:                       07931 492 722


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