Both in their personal and professional lives, people are setting goals to strive for over the next twelve months.
Behind every one of these motivated individuals, there’s also a network of well-meaning businesses providing the products, services and advice they need to succeed in their ambitions. Aldermore recognises five inspiring budding businesses from this community of New Year’s Resolution champions.
In 2014, exercising more frequently was the most popular choice for New Year’s Resolutions in Britain, according to a YouGov poll, and former Paratrooper Jon Reynolds is one the driven entrepreneurs helping people do so. Reynolds drew on his army experience to set up Military Fitness Training in 2010, providing a series of UK-wide outdoor exercise classes and fitness retreats for all abilities.
Yu! Healthy Snacks
Following exercise, losing weight and improving diet emerged in second and third place on the YouGov poll, and companies like Yu! are working hard to change the nation’s eating habits for the better. Founded by friends Philip O’Connor, Yu! creates healthy snack options, from cereal bars to fruit pouches, that were originally designed with children in mind, but have proven a hit with all ages.
Get Out with the Kids
For those promising to make more time to spend with their families this year, Get Out with the Kids is a useful place to start, offering a wealth of ideas for parents looking to enjoy the great outdoors with their children. The site was co-founded by Shell and Gav Grayston in 2011, with a dedicated team of fellow parents and outdoors enthusiasts all contributing to its many adventure guides.
After completing treks in Cuba, Tanzania, Zimbabwe and Ethiopia together, Jeremy Gane and Simon Albert felt it was time to enable others to follow in their footsteps, and set up Charity Challenge. The business works with major charities including the NSPCC to organise international fundraising challenges, allowing the public fulfil two of the most popular New Year’s resolutions: to travel more and to support charity.
Aldermore would like to wish everyone aspiring to a new goal this January, and the small businesses helping them get there, good luck in 2015.
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