The Bank's activity on social media sites like Twitter and Google+ demonstrates these values in action. Aldermore welcomes debate and discussion with businesses and homeowners; utilising online platforms to listen to the personal stories from individuals and SMEs. It's important, particularly given the economic climate, that the Bank understands what customers want and need, and feedback from followers and fans plays a crucial role in shaping our products and services.
This week, Aldermore Bank passed 2,000 followers on Twitter; a landmark figure. Below, Helen Walsh, Aldermore's Head of Digital Marketing, shares a personal message with our followers.
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