A refreshing change

How we helped a bottled water provider, Water Brands Group

The Water Brands Group

The Water Brands Group which owns and manages both the Harrogate Spring Water and Thirsty Planet brands supplies more than 65 million bottles a year to customers ranging from restaurants and supermarkets to airlines and the travel sector. Understanding their finance requirements allowed us to create a bespoke invoice finance package to meet business needs.

The best sparkling water in the world

The company has continuously re-invested in the business and in 2011 opened its own on-site microbiological testing laboratory and further expansion plans include on site warehousing and another bottling line. James Cain, Managing Director of The Water Brands Group, explains the challenges involved in ensuring the continued growth of a successful consumer brand in a highly competitive market: “Harrogate Spring Water has become synonymous with trust, provenance and premium values. We want to capitalise on those brand attributes and further strengthen Harrogate Spring’s position in the drinks market and to do that, we need to ensure we optimise every aspect of the business – which includes our finances.

Seeking out a finance facility

We reviewed our banking arrangements and felt that we needed a banking partner that really understood our business and was willing to support our growth ambitions. I had heard about Aldermore from a close friend and was interested to find out more about their capabilities, so arranged a meeting. 

"From that first meeting, I was extremely impressed with the high calibre of Aldermore’s staff and their ability to quickly assimilate key information about our business and understand what we wanted to achieve. They immediately got it; they understood our working capital needs and were able to develop a proposal tailored to our specific requirements. The transfer process was both quick and efficient and the finance facilities Aldermore is now providing give us a solid financial base which will enable us to realise our strategic objectives."

James Cain, MD, Water Brands Group

See what our Bank can do for you…

If you would like to find out more about how Aldermore could help you achieve your business dreams you can read more about how we have helped companies just like Steve’s by visiting or you can speak to one of the team directly by calling 0800 721040

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  • Finance
  • Business
  • Invoice Finance
  • SME
  • Case Study