Below, Aldermore interviewed Sarah Wood, COO and co-founder of Unruly Media, one company featured on the Accelerate 250 Initiative list. Below are her comments on the commendation, as well as some thoughts on replicating the company's success.
Founded in 2006, video technology company Unruly offers a global platform for social video marketing. Unruly has 11 offices and employs over 125 people globally. In 2012, the company secured a $25 million Series A investment - the largest ever for a private company in the social video space.
How did it feel to be enlisted into the Index of Britain's fastest growing companies?
It's an incredible feeling and a sign of how much the team delivers for our clients every day. But, in such a rapidly changing industry, we don't rest on our laurels. There is always a lot in the pipeline. We are currently building out Unruly Analytics, which has been released in open beta and we are about to launch our New York Social Video Lab. This means that brands and agencies on the other side of the Pond will have access to the latest social video data and research.
What do you attribute your company's success to?
We win a lot of repeat business. In terms of campaign delivery, we strive to make each campaign one of the best social video campaigns on the planet through our technology and media reach. We are lucky, because we own the Unruly viralvideochart.com, which has been collecting information about the most popular videos on the social web since 2006. It's a unique and un-replicable data tool that helps us to provide brands with data-driven insight into what make videos go viral. We are also fortunate to have built a great company spirit and a passionate team of people determined to make great things happen!
What advice would you give business leaders hoping to grow their company?
The kitchen table is the most important piece of office furniture you will ever buy. Informal and unimposing, the kitchen table is the perfect place for a team to swap ideas, share anxieties and spend time building friendships with their peers. Free breakfasts, bottomless coffee, herbal teas and sweet treats throughout the week will help to make sure that your team makes the most of the kitchen - and each other!
If I had to name the secret ingredient in a successful start-up, I guess it would be the same as it is in kitchens around the world: make something that you like to eat. Invite like-minded founders to join the party and have a passion for the product that you are building. That way, the hard work will feel like fun and no matter what the end result, you've got an unforgettable experience in the making.
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