Last year, we spent a lot of time talking to our customers about their lives and attitudes to banking, and what struck us most was the bold, enterprising spirit we encountered. It inspired us to look at how we present our brand and we decided that it didn’t reflect the positive way our customers viewed life. So we set about creating a new look for Aldermore in partnership with our customers, potential customers and colleagues.
Our new brand and strapline ‘Banking for the Bold’ have been developed to reflect and celebrate the enterprising and positive nature of our customers. We’re very excited to be able to share it with you. Over the coming months you’ll be seeing more of our new brand as we begin to change things over.
As part of our commitment to protecting our customers’ data we’d like to take this opportunity to remind you that we will never ask you to send any personal information, password or log-in details by email. The only thing that we’re changing is the way we look.
We hope you like our new brand, and on behalf of the team at Aldermore, we’d like to say thank you for being our customer.