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Aldermore appoints Cicero to PR brief

POSTED: 16th September 2013
IN: Newsroom
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Aldermore, Britain's leading challenger bank, has appointed Cicero to its PR brief following a competitive five-way pitch process.

The mandate will see Cicero provide integrated communications across corporate PR, public affairs and thought leadership for the Aldermore business, with the agency tasked with raising the Bank's profile across both mainstream and trade press.

Aldermore, founded in 2009, is the UK's fastest-growing bank, with more than £3 billion worth of assets. It offers customers straightforward savings accounts, award-winning mortgages, and specialist finance for small and medium size businesses. Aldermore does not have high street branches, instead it uses leading-edge systems and digital capabilities to deliver unparalleled service to customers.

The account will be led by Mike Robb, Cicero's Head of Corporate PR, reporting to Holly Marshall, Head of Corporate Affairs at Aldermore.

Holly Marshall, Head of Corporate Affairs at Aldermore, said: "We have huge ambitions over the next few years and I am delighted to be entering this exciting period with Cicero, who we judged to be best-placed to support us on our journey as we continue to deliver record growth and excellent service for our customers."

Mike Robb, Head of Corporate PR at Cicero, said: "At a time when the banking sector is going through a period of severe reputational difficulty, it is exciting to be working with Aldermore, a bank with only positive stories to tell and an overtly upbeat outlook. Aldermore is a business going from strength to strength and we look forward to helping tell that story in the coming years."

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About Cicero Group: (
www.cicero-group.com)

Cicero Group is an integrated communications agency specialising in corporate PR, government relations, digital communications and market research aimed at policymakers, business and consumer audiences. Founded in the UK in 2000, Cicero has grown from one to over 200 clients from our wholly owned regional office network in London, Brussels, Washington and Singapore. Cicero's 50-strong team is drawn from media, industry and government.

About Aldermore: (www.aldermore.co.uk)

Aldermore is a British bank and one of the best capitalised banks in the UK. With backing provided by funds advised by AnaCap Financial Partners and Morgan Stanley Alternative Investment Partners, Morgan Stanley's Private Equity Fund of Funds business and new investment from the consortium of funds managed by Goldman Sachs Asset Management, Honeywell Capital Management and the Ohio Public Employees Retirement System, Aldermore raises deposits from consumers and lends to homeowners and small and medium sized businesses.

As a British bank, Aldermore is regulated by the Financial Services Authority and is registered under the Financial Services Compensation Scheme, which means customers' savings are protected up to the statutory limit of £85,000 per person. Aldermore is also a member of the Council of Mortgage Lenders.

Aldermore markets its lending products via professional financial advisers and specialist commercial finance brokers located throughout England and Wales.

For further information:

Mike Robb, Cicero Group

+44 (0) 20 7947 5315

+44 (0) 7572 730123

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